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(List mgmt) Best practices for confirming opt-ins
Karen J. Bannan gets some tips from industry experts on what to put in your emails confirming an email sign-up.

This is one of the unmined areas of email marketing. Many companies simply forget to do anything useful in their confirmation and transactional emails, often leaving them as the anonymous template versions provided by the email delivery service they're using.

But every email is an opportunity to work on that customer / reader relationship...

Permalink | July 21, 2005 | 0 comment(s)
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