Latest posts | Feed | | By Mark Brownlow
(State of industry) Email Q&A: Silverpop's Bill Nussey (2)
The second part of the interview cited here.
Nussey looks ahead to more integrated digital marketing and better technology supporting more advanced tactics.
He then touches on a range of topics, including Can-Spam, RSS, and metrics.
A common theme to his thoughts is the idea of integration - companies not seeing different marketing vehicles as competitive, but complementary. And the lines between these vehicles blurring anyway as technology grows and gets more complex.
The second part of the interview cited here.
Nussey looks ahead to more integrated digital marketing and better technology supporting more advanced tactics.
He then touches on a range of topics, including Can-Spam, RSS, and metrics.
A common theme to his thoughts is the idea of integration - companies not seeing different marketing vehicles as competitive, but complementary. And the lines between these vehicles blurring anyway as technology grows and gets more complex.
[This post brought to you by Campaigner Email Marketing]
Permalink | July 25, 2005 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | July 25, 2005 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
