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(State of industry) Email Q&A: Silverpop's Bill Nussey (2)
The second part of the interview cited here.
Nussey looks ahead to more integrated digital marketing and better technology supporting more advanced tactics.
He then touches on a range of topics, including Can-Spam, RSS, and metrics.
A common theme to his thoughts is the idea of integration - companies not seeing different marketing vehicles as competitive, but complementary. And the lines between these vehicles blurring anyway as technology grows and gets more complex.
The second part of the interview cited here.
Nussey looks ahead to more integrated digital marketing and better technology supporting more advanced tactics.
He then touches on a range of topics, including Can-Spam, RSS, and metrics.
A common theme to his thoughts is the idea of integration - companies not seeing different marketing vehicles as competitive, but complementary. And the lines between these vehicles blurring anyway as technology grows and gets more complex.
Permalink | July 25, 2005 |
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