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(State of industry) Email Q&A: Silverpop's Bill Nussey (2)
The second part of the interview cited here.

Nussey looks ahead to more integrated digital marketing and better technology supporting more advanced tactics.

He then touches on a range of topics, including Can-Spam, RSS, and metrics.

A common theme to his thoughts is the idea of integration - companies not seeing different marketing vehicles as competitive, but complementary. And the lines between these vehicles blurring anyway as technology grows and gets more complex.

Permalink | July 25, 2005 | 0 comment(s)
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