...and just to reinforce the below post, here's a report which says most non-techies haven't a clue what all these clever words mean. RSS? Podcasting? Eh?
Interestingly, 10% of surveyed Internet users were not really sure what spam means, and 3% had never heard of the word (the last figure was highest among home business owners in Florida*).
Anyway, since you read this, you'll be fairly aware of the various words and technologies floating around the online marketing world. But it is so easy to forget that the majority of people aren't.
Which is why, for example, email sign-up pages for consumers should be careful about wording. Do people know what the difference is between an HTML and a text version?
*Yes, I made that bit up
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