Latest posts | Feed | By Mark Brownlow on July 28, 2005
(Tactics) The Power of Personas in E-Mail
Al DiGuido is a wise fellow. In this article, he explains how developing customer and prospect personas helped web designers improve the online user experience.
He then argues that we should apply the same ideas to marketing emails, to allow email to fulfill its original promise as "an efficient extension of an organization's marketing and brand-building efforts that ultimately develops and reinforces the relationship, satisfaction, and connection with the individual customer."
Al DiGuido is a wise fellow. In this article, he explains how developing customer and prospect personas helped web designers improve the online user experience.
He then argues that we should apply the same ideas to marketing emails, to allow email to fulfill its original promise as "an efficient extension of an organization's marketing and brand-building efforts that ultimately develops and reinforces the relationship, satisfaction, and connection with the individual customer."
[This post brought to you by Campaigner Email Marketing]
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