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(Can-Spam) FTC Survey Tests Top E-Tailers' Compliance with Can-spam's Opt-Out Provisions
The FTC drew up a list of 100 top retailers on the Internet, signed up for their email offerings, waited a bit, unsubscribed and then waited to see if they still got any email.
The results? 89% of retailers complied fully with the unsubscribe requests. This is described as a positive result by the FTC.
So 11% of top e-tailers still aren't fully obeying unsubscribe requests?
Given months and months of coverage and hoohah about Can-Spam, not to say email marketing best practices, I'd rate 11% as pretty disappointing.
Especially when you think of all the not-so-top retailers likely even less clued in to legislative requirements and the nuances of permission-based marketing.
Maybe before we complain about spammers, we should get our own houses in order.
The FTC drew up a list of 100 top retailers on the Internet, signed up for their email offerings, waited a bit, unsubscribed and then waited to see if they still got any email.
The results? 89% of retailers complied fully with the unsubscribe requests. This is described as a positive result by the FTC.
So 11% of top e-tailers still aren't fully obeying unsubscribe requests?
Given months and months of coverage and hoohah about Can-Spam, not to say email marketing best practices, I'd rate 11% as pretty disappointing.
Especially when you think of all the not-so-top retailers likely even less clued in to legislative requirements and the nuances of permission-based marketing.
Maybe before we complain about spammers, we should get our own houses in order.
Permalink | August 02, 2005 |
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