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(Case study) B-to-B Marketer Jettisons Routine Newsletters in Favor of Irregular Email Broadcasts
This EmailSherpa article looks at ways to make better use of a B2B house list.
Rather than take the traditional periodic newsletter approach, Smith Content got a little more sophisticated, using various email approaches to different segments with different goals.
This EmailSherpa article looks at ways to make better use of a B2B house list.
Rather than take the traditional periodic newsletter approach, Smith Content got a little more sophisticated, using various email approaches to different segments with different goals.
Permalink | August 22, 2005 |
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