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(Case study) Celestial Seasonings Brews An E-Zine
A look at how a tea retailer went about creating a successful e-newsletter and building a list.
There's a nice bit about how they actually let subscribers determine the newsletter's contents. And important anecdotes about the difference between online and offline customers, and how this affects your approach to email content.
A look at how a tea retailer went about creating a successful e-newsletter and building a list.
There's a nice bit about how they actually let subscribers determine the newsletter's contents. And important anecdotes about the difference between online and offline customers, and how this affects your approach to email content.
Permalink | August 03, 2005 |
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