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(Case study) The ROI of Simplicity
Karen Gedney reports on a very simple email promoting two specialist events for technologists.
At first glance, it seems ludicrously plain, but a closer look reveals some useful insights and suggestions, particularly with regard to B2B event marketing.
Horses for courses. There are no silver bullets that work everywhere - it's about finding the right approach for a specific audience.
Karen Gedney reports on a very simple email promoting two specialist events for technologists.
At first glance, it seems ludicrously plain, but a closer look reveals some useful insights and suggestions, particularly with regard to B2B event marketing.
Horses for courses. There are no silver bullets that work everywhere - it's about finding the right approach for a specific audience.
Permalink | August 11, 2005 |
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