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(Deliverability) Email deliverability - a new communications hurdle
Although the article reads a little like an ad for a South African email service provider, it offers a nice overview of the deliverability problems and pitfalls faced by marketers.
It also runs through some of the vocabulary used...words like greylisting, tarpitting and throttling. The latter two are what your boss does to you when your open rates fall below 30%.
Although the article reads a little like an ad for a South African email service provider, it offers a nice overview of the deliverability problems and pitfalls faced by marketers.
It also runs through some of the vocabulary used...words like greylisting, tarpitting and throttling. The latter two are what your boss does to you when your open rates fall below 30%.
Permalink | August 12, 2005 |
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