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(Law) SPAM: New ways to cost you money are coming
A view from Microsoft on New Zealand's new spam legislation, which requires commercial mailing lists to be opt-in only.
The article centers around proving (or not) whether existing addresses on your list are permission-based, and the need for more clarity on the role of pre-existing business relationships.
One argument put forward is that if you go back to an old list to confirm permission, you'll lose a lot of names.
For which the counter-argument might be that if they're not confirming their interest, then they're probably not that valuable to you anyway.
If they can't be bothered to confirm the opt-in, they're unlikely to be opening, reading and responding to your emails.
A view from Microsoft on New Zealand's new spam legislation, which requires commercial mailing lists to be opt-in only.
The article centers around proving (or not) whether existing addresses on your list are permission-based, and the need for more clarity on the role of pre-existing business relationships.
One argument put forward is that if you go back to an old list to confirm permission, you'll lose a lot of names.
For which the counter-argument might be that if they're not confirming their interest, then they're probably not that valuable to you anyway.
If they can't be bothered to confirm the opt-in, they're unlikely to be opening, reading and responding to your emails.
Permalink | August 19, 2005 |
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