Latest posts | Feed | By Mark Brownlow on August 25, 2005
(Law) UK companies Still Breaking Email Privacy Laws
The results of a recent survey suggest that a third of the UK's top B2C companies aren't complying with UK (EU) anti-spam legislation.
Now, the survey was done by a database management company and I don't know the methodology used. But clearly a significant number of large professional corporate marketing departments aren't obeying the law.
I don't get this.
The legislation was in place December 2003. It was all over the marketing news. How long does it take to comply? And if the marketing cream aren't upholding basic email privacy requirements, what are the marketing non-cream doing?
Just like with the FTC survey that found many net retailers failing to observe the (frankly lax) Can-Spam requirements, you have to ask whether we have any right to moan about spammers and the collateral damage caused to legitimate email by anti-spam efforts and mechanisms.
"Physician heal thyself", to quote a religious source.
The more crappy unwanted commercial email gets sent to people, the harder it is to get people to respond to any commercial email.
Goose. Golden. Egg.
The results of a recent survey suggest that a third of the UK's top B2C companies aren't complying with UK (EU) anti-spam legislation.
Now, the survey was done by a database management company and I don't know the methodology used. But clearly a significant number of large professional corporate marketing departments aren't obeying the law.
I don't get this.
The legislation was in place December 2003. It was all over the marketing news. How long does it take to comply? And if the marketing cream aren't upholding basic email privacy requirements, what are the marketing non-cream doing?
Just like with the FTC survey that found many net retailers failing to observe the (frankly lax) Can-Spam requirements, you have to ask whether we have any right to moan about spammers and the collateral damage caused to legitimate email by anti-spam efforts and mechanisms.
"Physician heal thyself", to quote a religious source.
The more crappy unwanted commercial email gets sent to people, the harder it is to get people to respond to any commercial email.
Goose. Golden. Egg.
[This post brought to you by Campaigner Email Marketing]
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