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(Layout / tactics / case study) Your Name in Pictures: Personalization's Wow Image
The case study essentially promotes a new vendor service, but I can forgive that since it's an interesting and innovative one, namely image personalization.
What that means is that images in the body of an email can be personalized just like the opening text salutation. So a photo of candy hearts, for example, includes one with the recipient's name on it.
The clever technology to produce personalized images on-the-fly is definitely worth a look and some creative thought. Only addendum would be to remember to design the emails to work for those who won't see images in their email client, as is increasingly the case. Very cool, though.
The case study essentially promotes a new vendor service, but I can forgive that since it's an interesting and innovative one, namely image personalization.
What that means is that images in the body of an email can be personalized just like the opening text salutation. So a photo of candy hearts, for example, includes one with the recipient's name on it.
The clever technology to produce personalized images on-the-fly is definitely worth a look and some creative thought. Only addendum would be to remember to design the emails to work for those who won't see images in their email client, as is increasingly the case. Very cool, though.
Permalink | August 02, 2005 |
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