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(List mgmt) Best Practices for E-Mail Opt-In?
Jeanniey Mullen takes a fresh angle on asking sign-ups to self-select the content they require.
Traditionally, recipients receive either whatever email content marketers choose to put in their subscription. Or they receive content related to whatever choices they made on sign-up.
This situation gets more complex as marketers use click tracking and other metrics to segment their audience and refine content based on past behavior.
Jeanniey opens up a debate on giving subscribers control over the content they get. Interests change - how do you deal with that in the context of giving subscribers control? Can you rely on the subscriber communicating interest changes themselves (probably not)? Interesting topic...
Jeanniey Mullen takes a fresh angle on asking sign-ups to self-select the content they require.
Traditionally, recipients receive either whatever email content marketers choose to put in their subscription. Or they receive content related to whatever choices they made on sign-up.
This situation gets more complex as marketers use click tracking and other metrics to segment their audience and refine content based on past behavior.
Jeanniey opens up a debate on giving subscribers control over the content they get. Interests change - how do you deal with that in the context of giving subscribers control? Can you rely on the subscriber communicating interest changes themselves (probably not)? Interesting topic...
Permalink | August 09, 2005 |
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