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(List mgmt) Collecting email addresses offline
Here's a scan of the form part of a "Sign-up for our newsletter" postcard distributed at the checkout of one of my local furniture stores:
Spot the problem? The amount of space available to handwrite an email address is way too small; 4 cm or about 1.5 inches. I bet they have a high percentage of bad addresses once someone transcribes these into a PC.
A great tip I got from a marketer at hotel chain Affinia a while back was to include boxes (one box per letter) on the email address entry line to cut out transcription errors.
Here's a scan of the form part of a "Sign-up for our newsletter" postcard distributed at the checkout of one of my local furniture stores:
Spot the problem? The amount of space available to handwrite an email address is way too small; 4 cm or about 1.5 inches. I bet they have a high percentage of bad addresses once someone transcribes these into a PC.
A great tip I got from a marketer at hotel chain Affinia a while back was to include boxes (one box per letter) on the email address entry line to cut out transcription errors.
Permalink | August 08, 2005 |
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