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(List mgmt) E-Mail Append: Opt-In or -Out?
Jeanne Jennings takes a hard look at the practice of email appending. After defining what it is, she tackles two key questions:
1. Which of the two varieties of appended address lists make the most sense?
2. Does email appending per se make sense?
It's an interesting read, not least because it shows just how important it is to crunch all the numbers and consider all the alternatives and scenarios before reaching decisions.
Jeanne Jennings takes a hard look at the practice of email appending. After defining what it is, she tackles two key questions:
1. Which of the two varieties of appended address lists make the most sense?
2. Does email appending per se make sense?
It's an interesting read, not least because it shows just how important it is to crunch all the numbers and consider all the alternatives and scenarios before reaching decisions.
Permalink | August 15, 2005 |
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