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(List mgmt) E-Mail Polices: Solution or Problem?
Jeanne Jennings puts her finger on the heart of the email marketing debate. If you believe (like me) that opt-in, ethical email marketing is the way to build success and brands, then that policy needs consistent application.
Jeanne points out situations where marketers and companies apply their opt-in rule selectively, which often leads to trouble, expense, bad PR and disgruntled customers.
Jeanne Jennings puts her finger on the heart of the email marketing debate. If you believe (like me) that opt-in, ethical email marketing is the way to build success and brands, then that policy needs consistent application.
Jeanne points out situations where marketers and companies apply their opt-in rule selectively, which often leads to trouble, expense, bad PR and disgruntled customers.
Permalink | August 30, 2005 |
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