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(Metrics) The Blame Game
The folks from vendor Return Path offer up a simple list of potential problems identified through an analysis of your metrics, such as low open rates, or high clickthroughs but poor purchase numbers.
For each problem, they list one or more possible issues which might explain the trouble, for you to explore and deal with as necessary.
The folks from vendor Return Path offer up a simple list of potential problems identified through an analysis of your metrics, such as low open rates, or high clickthroughs but poor purchase numbers.
For each problem, they list one or more possible issues which might explain the trouble, for you to explore and deal with as necessary.
Permalink | August 04, 2005 |
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