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(RSS) RSS and Email: How They Can Work Together
Goodness, a sane article on email and RSS from a marketing perspective.
Rok Hrastnik does two jobs with this article. First he dissects the semantics of the situation, differentiating between content and how it's delivered, and thus explaining the relationships between email, RSS, blogs and e-newsletters.
Then he offers up a collection of ideas as to how you might use RSS and email marketing as complementary marketing tactics.
Goodness, a sane article on email and RSS from a marketing perspective.
Rok Hrastnik does two jobs with this article. First he dissects the semantics of the situation, differentiating between content and how it's delivered, and thus explaining the relationships between email, RSS, blogs and e-newsletters.
Then he offers up a collection of ideas as to how you might use RSS and email marketing as complementary marketing tactics.
[This post brought to you by Campaigner Email Marketing]
Permalink | August 31, 2005 | 0 comment(s) - add yours!
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Permalink | August 31, 2005 | 0 comment(s) - add yours!
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