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(State of industry) CRM in an Age of Legislation
This article looks at how legislation has added constraint on constraint to mass marketing and is forcing marketers to be more sophisticated, selective and relevant.
Included in the analysis is a look at the impacts of Can-Spam, with the general tenor of the article being that legal compliance is akin to applying basic best practices, and thus no bad thing really.
(Notwithstanding the occasional problem with legitimate marketers suffering from legal constraints because of ignorance, ineptitude or pure misfortune.)
This article looks at how legislation has added constraint on constraint to mass marketing and is forcing marketers to be more sophisticated, selective and relevant.
Included in the analysis is a look at the impacts of Can-Spam, with the general tenor of the article being that legal compliance is akin to applying basic best practices, and thus no bad thing really.
(Notwithstanding the occasional problem with legitimate marketers suffering from legal constraints because of ignorance, ineptitude or pure misfortune.)
Permalink | August 02, 2005 |
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