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(Tactics) Five Fantastic E-Mail Tactics
Al DiGuido is erupting with optimism in this article. Looking forward to a bright and bold future, he highlights various ideas and practices that are already taking email marketing to a better place.
It's not just about how to boost responses to promotions, either. He also preaches the holistic bible - that email is a much more flexible tool that should be used in more innovative ways than just point and press marketing.
One nice idea he cites, for example, is sending people a copy of their live chat conversation with customer service via email.
Al DiGuido is erupting with optimism in this article. Looking forward to a bright and bold future, he highlights various ideas and practices that are already taking email marketing to a better place.
It's not just about how to boost responses to promotions, either. He also preaches the holistic bible - that email is a much more flexible tool that should be used in more innovative ways than just point and press marketing.
One nice idea he cites, for example, is sending people a copy of their live chat conversation with customer service via email.
Permalink | August 26, 2005 |
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