Latest posts | Feed | By Mark Brownlow on August 17, 2005
(Tactics) Targeted email marketing campaigns work better than broadcast mailings
Well, it's not like anyone expected anything different to come out of this study by JupiterResearch. No doubt you're not falling off your chair with shock.
Setting aside the cynicism, this press release has some useful numbers and insights to wave at skeptical bosses about the likely revenue and profit benefits of moving your email marketing efforts to a higher level.
Well, it's not like anyone expected anything different to come out of this study by JupiterResearch. No doubt you're not falling off your chair with shock.
Setting aside the cynicism, this press release has some useful numbers and insights to wave at skeptical bosses about the likely revenue and profit benefits of moving your email marketing efforts to a higher level.
[This post brought to you by Campaigner Email Marketing]
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