Latest posts | Feed | By Mark Brownlow on September 22, 2005
(Basics) All you need to know about e-newsletters
By chance I happened to re-read the last edition of a newsletter that I wrote two to three years ago (though it feels longer).
In it there's this quote about the "secret" to success with email newsletters. It still holds true even now, despite all the changes we've seen with email marketing practices, online behavior, email infrastructure, legislation and spam.
So much so that I'm repeating it here for posterity...
Give readers information they can use or enjoy (take their perspective) and wrap it up in a human, personable writing style. Then deliver it professionally through solid list distribution and management.
There you go...just saved you a few thousand dollars in consultancy fees.
By chance I happened to re-read the last edition of a newsletter that I wrote two to three years ago (though it feels longer).
In it there's this quote about the "secret" to success with email newsletters. It still holds true even now, despite all the changes we've seen with email marketing practices, online behavior, email infrastructure, legislation and spam.
So much so that I'm repeating it here for posterity...
Give readers information they can use or enjoy (take their perspective) and wrap it up in a human, personable writing style. Then deliver it professionally through solid list distribution and management.
There you go...just saved you a few thousand dollars in consultancy fees.
[This post brought to you by Campaigner Email Marketing]
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