Latest posts | Feed | By Mark Brownlow on September 30, 2005
(Case study) Behind-the-Scenes Discoveries from HP's Email Segmentation Tests
HP managed to get between 3 to 10 times their previous response rates by improving targeting through segmentation and by simplifying messages and processes.
Anyone involved in B2B marketing using email is going to find some food for thought in this case study.
We don't all have HP's resources (they were able to do usability lab testing on their newsletters) but we can still borrow from their experience.
HP managed to get between 3 to 10 times their previous response rates by improving targeting through segmentation and by simplifying messages and processes.
Anyone involved in B2B marketing using email is going to find some food for thought in this case study.
We don't all have HP's resources (they were able to do usability lab testing on their newsletters) but we can still borrow from their experience.
[This post brought to you by Campaigner Email Marketing]
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