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(Case study) Email Test Results & Tactics
A look at the email marketing of clothing retailer J.Jill. The article covers their approach to the whole concept, with a focus on segmentation practices.
There's also insight into their testing methodology and the results from a couple of specific tests regarding shipping offers and the layout of a promotion.
The broader conclusions to take away from the numbers are that testing is a must, test results can sometimes surprise you and you need to look at all the different success metrics to decide on a winner.
A look at the email marketing of clothing retailer J.Jill. The article covers their approach to the whole concept, with a focus on segmentation practices.
There's also insight into their testing methodology and the results from a couple of specific tests regarding shipping offers and the layout of a promotion.
The broader conclusions to take away from the numbers are that testing is a must, test results can sometimes surprise you and you need to look at all the different success metrics to decide on a winner.
Permalink | September 16, 2005 |
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