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(Case study) Publicist Serves Clients and PR Pros with E-Zine
This is the classic story of how an email newsletter combining useful content and a little personality can help one-person service providers grow their client base. Kind of a poster child for the whole e-newsletter concept.
In the article you'll find insights into some of the various problems, benefits and issues that go with the medium, as well as suggestions on how said one-person businesses can boost their subscriber numbers.
The very last quote is critical..."The more interaction I have with people, the more likely I am to build a relationship to make the sale...they know me, they trust me and they feel I won't cheat them."
This is the classic story of how an email newsletter combining useful content and a little personality can help one-person service providers grow their client base. Kind of a poster child for the whole e-newsletter concept.
In the article you'll find insights into some of the various problems, benefits and issues that go with the medium, as well as suggestions on how said one-person businesses can boost their subscriber numbers.
The very last quote is critical..."The more interaction I have with people, the more likely I am to build a relationship to make the sale...they know me, they trust me and they feel I won't cheat them."
Permalink | September 15, 2005 |
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