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(Deliverability) Experiences with DomainKeys, Sender ID and SPF
Bill Nussey of Email Service Provider Silverpop reviews his company's experiences with some of the new email authentication techniques promoted by the likes of Microsoft and Yahoo.
Two messages come out for me.
First, it's clear that there is a long way to go before the kinks in the system(s) are ironed out. Nussey highlights a couple of problems with, for example, the ability of DNS providers to apply some of the requirements.
Second, what might the danger of authentication be for small businesses?
Using your own domain as the "from" address is a best practice as it encourages people to recognize and open your email. But it seems this places authentication burdens on your domain information that I suspect many individuals and others without IT expertise will struggle to deal with.
None of the web hosting services I work with, for example, offer appropriate DNS management tools.
Bill Nussey of Email Service Provider Silverpop reviews his company's experiences with some of the new email authentication techniques promoted by the likes of Microsoft and Yahoo.
Two messages come out for me.
First, it's clear that there is a long way to go before the kinks in the system(s) are ironed out. Nussey highlights a couple of problems with, for example, the ability of DNS providers to apply some of the requirements.
Second, what might the danger of authentication be for small businesses?
Using your own domain as the "from" address is a best practice as it encourages people to recognize and open your email. But it seems this places authentication burdens on your domain information that I suspect many individuals and others without IT expertise will struggle to deal with.
None of the web hosting services I work with, for example, offer appropriate DNS management tools.
Permalink | September 15, 2005 |
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