Latest posts | Feed | By Mark Brownlow on September 29, 2005
(List mgmt) Collecting and Confirming Trade Show Email Addresses
Vendor EmailLabs has some advice on getting newsletter sign-ups from visitors to your booth at trade shows.
The issue is that you can't just assume that when you get someone's contact details, you can add them to your house list. Either you get explicit permission to do so at the event, or you get it through follow-up calls, visits or emails.
The article suggests various processes you can implement to make the most of the possibilities.
Vendor EmailLabs has some advice on getting newsletter sign-ups from visitors to your booth at trade shows.
The issue is that you can't just assume that when you get someone's contact details, you can add them to your house list. Either you get explicit permission to do so at the event, or you get it through follow-up calls, visits or emails.
The article suggests various processes you can implement to make the most of the possibilities.
[This post brought to you by Campaigner Email Marketing]
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