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(List mgmt / metrics) Build Your House File
Heidi Cohen lays out strategy and tactics for building a house list of both email and postal addresses. It's effectively a checklist of things to do, beginning with how to get email addresses and what to ask for at registration.
She them moves on through the registration follow-up process, making use of the list to build revenue and what you should be measuring to gauge the success of your efforts.
Heidi Cohen lays out strategy and tactics for building a house list of both email and postal addresses. It's effectively a checklist of things to do, beginning with how to get email addresses and what to ask for at registration.
She them moves on through the registration follow-up process, making use of the list to build revenue and what you should be measuring to gauge the success of your efforts.
Permalink | September 16, 2005 |
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