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(List mgmt) What Will That E-mail Audit Turn Up?
My favorite dynamic duo of Popov and Mcdonald discuss the main problems some of the reputation services find when they investigate an email marketing program, including loose definitions of permission, inconsistent policies, and subscription management errors.
They also point out how to mend your ways if you're guilty of similar transgressions.
My favorite gripe is the "implied permission" issue. "Since you signed up for newsletter A, we thought you'd like to get newsletter B too, so we added your name to the list." Erm...no thanks.
My favorite dynamic duo of Popov and Mcdonald discuss the main problems some of the reputation services find when they investigate an email marketing program, including loose definitions of permission, inconsistent policies, and subscription management errors.
They also point out how to mend your ways if you're guilty of similar transgressions.
My favorite gripe is the "implied permission" issue. "Since you signed up for newsletter A, we thought you'd like to get newsletter B too, so we added your name to the list." Erm...no thanks.
[This post brought to you by Campaigner Email Marketing]
Permalink | September 29, 2005 | 0 comment(s) - add yours!
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Permalink | September 29, 2005 | 0 comment(s) - add yours!
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