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(Metrics) Anatomy of an E-mail Report
While developing new creative and coming up with new ways to boost subscriber numbers is fun, it's often the boring stuff that makes the long-term difference.
Melinda Krueger describes all the things that go in the report you could (should) write every time you send out an email marketing campaign.
This is particularly important if you need to share experience, insight and intelligence with colleagues and successors.
One caveat - what worked then might not work now. Once you have enough evidence to make an assumption about what works best, don't forget to re-test that assumption a little later down the road.
While developing new creative and coming up with new ways to boost subscriber numbers is fun, it's often the boring stuff that makes the long-term difference.
Melinda Krueger describes all the things that go in the report you could (should) write every time you send out an email marketing campaign.
This is particularly important if you need to share experience, insight and intelligence with colleagues and successors.
One caveat - what worked then might not work now. Once you have enough evidence to make an assumption about what works best, don't forget to re-test that assumption a little later down the road.
Permalink | September 28, 2005 |
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