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(Misc) The seven deadly sins of email
This advisory article by Robert Ashton is actually aimed at improving accountants' use of business email, but is worth anyone's time to read.
First, it's a reminder of several best practices to bear in mind when communicating with colleagues, bosses, your staff, and other business folk.
Second, there's some basic email stuff which applies just as well to customer service emails and other one-on-one customer communications. (Remembering that email marketing isn't just about mass mailouts.)
There's also a wry paragraph about unsubscribing to newsletters you never read...
This advisory article by Robert Ashton is actually aimed at improving accountants' use of business email, but is worth anyone's time to read.
First, it's a reminder of several best practices to bear in mind when communicating with colleagues, bosses, your staff, and other business folk.
Second, there's some basic email stuff which applies just as well to customer service emails and other one-on-one customer communications. (Remembering that email marketing isn't just about mass mailouts.)
There's also a wry paragraph about unsubscribing to newsletters you never read...
Permalink | September 10, 2005 |
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