Latest posts | Feed | By Mark Brownlow on September 22, 2005
(RSS) RSS with advertising in the feeds - the backlash begins?
This post over at AdLand cites the growing trend towards ads in RSS feeds, spots some related rumblings of discontent among readers, and asks whether such ads will go the way of pop-ups; intriguing at first...then disliked...then near-eliminated with blocking technology.
There we have parallels with email marketing frequency and content. Send too many ads, or too many ads with no relevance or value to the reader, and you create the incentive to unsubscribe from the feed or block the ads.
With email we're finally learning that striving for short-term gain at the expense of a long-term reader relationship isn't the way forward. Will we apply that lesson to RSS? If mankind's capacity to learn from the past is anything to go by, probably not. Enjoy RSS while it lasts...
This post over at AdLand cites the growing trend towards ads in RSS feeds, spots some related rumblings of discontent among readers, and asks whether such ads will go the way of pop-ups; intriguing at first...then disliked...then near-eliminated with blocking technology.
There we have parallels with email marketing frequency and content. Send too many ads, or too many ads with no relevance or value to the reader, and you create the incentive to unsubscribe from the feed or block the ads.
With email we're finally learning that striving for short-term gain at the expense of a long-term reader relationship isn't the way forward. Will we apply that lesson to RSS? If mankind's capacity to learn from the past is anything to go by, probably not. Enjoy RSS while it lasts...
[This post brought to you by Campaigner Email Marketing]
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