Latest posts | Feed | By Mark Brownlow on September 29, 2005
(State of industry) Making the most of the email marketing tool
Long feature article at InternetRetailer which collects opinions and advice from various dignitaries in the email marketing world.
It looks at how we've moved on past worries about legislation and even deliverability and then considers where the industry is heading.
The focus there is on the permission and relationship aspect of email marketing, the growth of database marketing and channel integration, and the combination of email with web analytics.
But as the article notes, the problem isn't so much knowing what to do, but whether you have the resources and/or skills to do it.
Long feature article at InternetRetailer which collects opinions and advice from various dignitaries in the email marketing world.
It looks at how we've moved on past worries about legislation and even deliverability and then considers where the industry is heading.
The focus there is on the permission and relationship aspect of email marketing, the growth of database marketing and channel integration, and the combination of email with web analytics.
But as the article notes, the problem isn't so much knowing what to do, but whether you have the resources and/or skills to do it.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
