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(State of industry) Why E-Mail is Broken - And What to Do About It
Dave Lewis casts an eye over email and suggests that the biggest problems for marketers are a loss of consumer trust in the medium and the inadequacy of the email delivery infrastructure.
He uses this evaluation as a rallying call for supporting authentication and reputation approaches to spam control and upgrades to email technologies.
This would leave us with a medium suited to all the clever things you can do with email marketing, and a group of recipients ready, able and willing to read your emails.
Dave Lewis casts an eye over email and suggests that the biggest problems for marketers are a loss of consumer trust in the medium and the inadequacy of the email delivery infrastructure.
He uses this evaluation as a rallying call for supporting authentication and reputation approaches to spam control and upgrades to email technologies.
This would leave us with a medium suited to all the clever things you can do with email marketing, and a group of recipients ready, able and willing to read your emails.
Permalink | September 01, 2005 |
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