Latest posts | Feed | By Mark Brownlow on September 28, 2005

(Strategy / tactics) Strategies for Email Success
Vendor SubscriberMail takes a step back from the day-to-day grind and provides a quick review of the main elements and thoughts that go into your overall email marketing strategy.

So there's brief advice on such aspects as branding, compliance, segmentation, metrics and testing. Not a bad overview to cast an eye over now and then to check you haven't missed something.

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