Latest posts | Feed | By Mark Brownlow on September 28, 2005
(Tactics) For E-Mail Marketing, What's the Best Day?
eMarketer examines the age old question of which day to send your email. They cite a few studies which show how the answer changes with time and depending on whether you look at open rates or clickthrough results.
The summary - it's still a moving target and like many aspects of this game, what's good for one audience may not be good for another. So yet another thing to test.
eMarketer examines the age old question of which day to send your email. They cite a few studies which show how the answer changes with time and depending on whether you look at open rates or clickthrough results.
The summary - it's still a moving target and like many aspects of this game, what's good for one audience may not be good for another. So yet another thing to test.
[This post brought to you by Campaigner Email Marketing]
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