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(Tactics) For E-Mail Marketing, What's the Best Day?
eMarketer examines the age old question of which day to send your email. They cite a few studies which show how the answer changes with time and depending on whether you look at open rates or clickthrough results.

The summary - it's still a moving target and like many aspects of this game, what's good for one audience may not be good for another. So yet another thing to test.

Permalink | September 28, 2005 | 0 comment(s)
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