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(Tactics) No Medium an Island
Hard not to mention an article that quotes the same poem that contributed to this blog's name.
Here Derek Harding points out the value of email as part of an integrated marketing strategy.
He then continues with a wide selection of tactics you can use to exploit this value. From alerting customers to the imminent arrival of a catalog through using email as a testing ground for direct response communication elements.
Hard not to mention an article that quotes the same poem that contributed to this blog's name.
Here Derek Harding points out the value of email as part of an integrated marketing strategy.
He then continues with a wide selection of tactics you can use to exploit this value. From alerting customers to the imminent arrival of a catalog through using email as a testing ground for direct response communication elements.
Permalink | September 09, 2005 |
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