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(Tactics / strategy) Beware the E-Mail Marketing Blinders
Jeanniey Mullen reminds the reader that consumers see your marketing, transactional and service emails as all part of the same thing.
Accordingly, she offers some advice on how to take account of this in the way you approach email marketing.
Specifically, she suggests incorporating the "non-marketing" emails in considerations of mailing frequency, using them as vehicles for marketing messages and ensuring they match your brand messages and efforts.
Jeanniey Mullen reminds the reader that consumers see your marketing, transactional and service emails as all part of the same thing.
Accordingly, she offers some advice on how to take account of this in the way you approach email marketing.
Specifically, she suggests incorporating the "non-marketing" emails in considerations of mailing frequency, using them as vehicles for marketing messages and ensuring they match your brand messages and efforts.
Permalink | September 20, 2005 |
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