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(Tactics) Using e-mail to build your brand
Karen J. Bannan picks the brains of various email experts to draw out a series of tips on how best to use the email medium for branding purposes.
To the list I'd add the simple measure of observing best practices, especially when it comes to permission and privacy.
All the lovely logos and taglines aren't worth a fridge in a blizzard if you're abusing that email relationship.
Karen J. Bannan picks the brains of various email experts to draw out a series of tips on how best to use the email medium for branding purposes.
To the list I'd add the simple measure of observing best practices, especially when it comes to permission and privacy.
All the lovely logos and taglines aren't worth a fridge in a blizzard if you're abusing that email relationship.
Permalink | September 02, 2005 |
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