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(Case study) CDW Offers Something for Everybody
A look at the newsletter segmentation strategy of CDW, a technology solutions provider.
They divide their readership by organization type (with sub-categories), position in the purchase cycle and whether they're a new or loyal customer. All of which enables them to write editorial and content better targeted to readers.
A look at the newsletter segmentation strategy of CDW, a technology solutions provider.
They divide their readership by organization type (with sub-categories), position in the purchase cycle and whether they're a new or loyal customer. All of which enables them to write editorial and content better targeted to readers.
Permalink | October 17, 2005 |
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