How Triggered Messaging, Testing Can Boost Conversion
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Short, but sweet, article from Robert Raines, the director of customer marketing at E-Loan, Inc.
He describes how they automate and test reminder emails to prospects who signed up for an account but didn't complete the mortgage application process.
His general tips on testing at the end of the article are worth reading in their own right.
As an aside, is doing the email marketing for a mortgage company just about the most challenging job you can get in the industry?
He describes how they automate and test reminder emails to prospects who signed up for an account but didn't complete the mortgage application process.
His general tips on testing at the end of the article are worth reading in their own right.
As an aside, is doing the email marketing for a mortgage company just about the most challenging job you can get in the industry?
Permalink | October 28, 2005 |
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