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(Deliverability) A B-to-B delivery checklist
Ray Schultz paid close attention to a presentation by Silverpop's Elaine Gorman and reports the results.
What you get is an outline of numerous issues to consider when trying to boost the number of emails that make it past corporate and other filters.
You'll need to dig deeper elsewhere to find out how to address most of these issues. But it's another nice checklist covering everything from bounce management to reputation services.
Ray Schultz paid close attention to a presentation by Silverpop's Elaine Gorman and reports the results.
What you get is an outline of numerous issues to consider when trying to boost the number of emails that make it past corporate and other filters.
You'll need to dig deeper elsewhere to find out how to address most of these issues. But it's another nice checklist covering everything from bounce management to reputation services.
Permalink | October 03, 2005 |
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