Latest posts | Feed | By Mark Brownlow on October 27, 2005
(Deliverability / surveys) Lyris Q3 2005 ISP Deliverability Report Card
This came out yesterday, with stats on how some big email address providers shape up in terms of delivering messages (including specifically to inboxes, rather than spam folders).
Things look pretty good overall, but the details reveal some providers who buck the relatively positive deliverability trend.
Both Hotmail and GMail, for example, increased the number of false positives (legitimate email wrongly sent to spam folders) in comparison to Q2.
Since Hotmail is one of the very biggest of all address providers, this is of concern, particularly for B2C emailers likely to have many Hotmail addresses on their house lists.
This came out yesterday, with stats on how some big email address providers shape up in terms of delivering messages (including specifically to inboxes, rather than spam folders).
Things look pretty good overall, but the details reveal some providers who buck the relatively positive deliverability trend.
Both Hotmail and GMail, for example, increased the number of false positives (legitimate email wrongly sent to spam folders) in comparison to Q2.
Since Hotmail is one of the very biggest of all address providers, this is of concern, particularly for B2C emailers likely to have many Hotmail addresses on their house lists.
[This post brought to you by Campaigner Email Marketing]
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