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(E-newsletters) The Art and Science of E-Zines
An interview with BeTuitive's Todd Smart in which he outlines the business case for newsletters before exploring various key features of a successful email newsletter strategy: content, design, tracking, and format.
His comments on content, in particular, contain crucial insights for anybody publishing their own newsletter for customer retention purposes.
Repeat the mantra... "it's about them, not us."
An interview with BeTuitive's Todd Smart in which he outlines the business case for newsletters before exploring various key features of a successful email newsletter strategy: content, design, tracking, and format.
His comments on content, in particular, contain crucial insights for anybody publishing their own newsletter for customer retention purposes.
Repeat the mantra... "it's about them, not us."
Permalink | October 18, 2005 |
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