Latest posts | Feed | By Mark Brownlow on October 21, 2005
(Editorial note) Bah humbug!
Irritated by the poor quality of the half-dozen articles I've just read with a view to mentioning them here, I'm declaring today an email marketing free zone at No man is an iland.
Recently, I've seen too many articles too short on useful or interesting information or opinion. Or too superficial. Or badly written. Or just intended to get a vendor's name out there. Or written solely to promote some business agenda of the author.
More disturbing, otherwise competent media outlets are publishing these articles. Not a great service to their readers.
I can't blame email marketing vendors for feeding lazy journalists biased articles for self-promotion purposes. I think it's called PR. But what happened to journalism standards?
Yes, I am a little depressed today. And just to be clear, no, I'm not saying all vendor articles are like that (see the archives for proof) and I'm happy to keep referencing the quality ones.
And don't get me started on your average journalist's inability to interpret statistics.
I need a beer.
Irritated by the poor quality of the half-dozen articles I've just read with a view to mentioning them here, I'm declaring today an email marketing free zone at No man is an iland.
Recently, I've seen too many articles too short on useful or interesting information or opinion. Or too superficial. Or badly written. Or just intended to get a vendor's name out there. Or written solely to promote some business agenda of the author.
More disturbing, otherwise competent media outlets are publishing these articles. Not a great service to their readers.
I can't blame email marketing vendors for feeding lazy journalists biased articles for self-promotion purposes. I think it's called PR. But what happened to journalism standards?
Yes, I am a little depressed today. And just to be clear, no, I'm not saying all vendor articles are like that (see the archives for proof) and I'm happy to keep referencing the quality ones.
And don't get me started on your average journalist's inability to interpret statistics.
I need a beer.
[This post brought to you by Campaigner Email Marketing]
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