Latest posts | Feed | By Mark Brownlow on October 19, 2005
(List mgmt) How To Evaluate E-Mail Vendors
The nice thing about David Baker's articles is that he genuinely writes as a user of email-related services, rather than as someone trying to sell them (even though he does).
In this one, he outlines his approach to assessing and choosing email marketing vendors. And reading between the lines, he's not overwhelmingly happy with standards in the industry.
The nice thing about David Baker's articles is that he genuinely writes as a user of email-related services, rather than as someone trying to sell them (even though he does).
In this one, he outlines his approach to assessing and choosing email marketing vendors. And reading between the lines, he's not overwhelmingly happy with standards in the industry.
[This post brought to you by Campaigner Email Marketing]
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