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(List mgmt) Retention E-Mail: Persistence or Arrogance?
I've had a beer (see last post) so am now able to return to the world of email marketing with a less jaundiced eye, but probably a messed up liver. And plenty of good stuff awaited my return.
In this article, Jeanne Jennings explains why sometimes an email marketer needs to get a little buddhist and learn to let go. Unresponsive subscribers are depressing your metrics, costing you money and may turn you in as a spammer if they get fed up of your email.
I've had a beer (see last post) so am now able to return to the world of email marketing with a less jaundiced eye, but probably a messed up liver. And plenty of good stuff awaited my return.
In this article, Jeanne Jennings explains why sometimes an email marketer needs to get a little buddhist and learn to let go. Unresponsive subscribers are depressing your metrics, costing you money and may turn you in as a spammer if they get fed up of your email.
Permalink | October 24, 2005 |
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