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(List mgmt) There's a human behind every address
Sarah Eaton offers a timely reminder that your email newsletter goes out to real people and not to cells in a spreadsheet or entries in a database.
She emphasizes this point in relation to how you respond to the replies that come back, whether negative (e.g. complaints), neutral (e.g. out-of-office replies) or positive (e.g. requests for more information).
Sarah Eaton offers a timely reminder that your email newsletter goes out to real people and not to cells in a spreadsheet or entries in a database.
She emphasizes this point in relation to how you respond to the replies that come back, whether negative (e.g. complaints), neutral (e.g. out-of-office replies) or positive (e.g. requests for more information).
Permalink | October 05, 2005 |
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