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(List mgmt) Three Things You Should Achieve with a Thank You Email
Nick Usborne suggests, erm, three things you should achieve with your...well, you can read I guess.
His point is that when people take some kind of action that triggers an email confirmation, they are in a receptive frame of mind for further marketing from you; whether simply reinforcing the relationship with a personable "thank you" or upselling.
This all goes back to seeing every email as an opportunity and part of the total experience the recipient has in their interaction with you or your organization.
Nick Usborne suggests, erm, three things you should achieve with your...well, you can read I guess.
His point is that when people take some kind of action that triggers an email confirmation, they are in a receptive frame of mind for further marketing from you; whether simply reinforcing the relationship with a personable "thank you" or upselling.
This all goes back to seeing every email as an opportunity and part of the total experience the recipient has in their interaction with you or your organization.
Permalink | October 12, 2005 |
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