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(Misc) Should you use rented lists?
Denise Cox introduces the idea of renting email lists for acquisition purposes, describes some of the basic issues and problems involved, and points you to a couple of useful resources. A nice introduction if you're new to the topic.
Denise takes a pretty unbiased view, but the only articles I've seen recently that are decidedly positive about list rental are written by people with lists to rent or broker.
This contrasts with retention emails, where it's common to see favorable articles by marketers using email, and not selling related services.
Is that telling me something or am I just reading the wrong articles?
Denise Cox introduces the idea of renting email lists for acquisition purposes, describes some of the basic issues and problems involved, and points you to a couple of useful resources. A nice introduction if you're new to the topic.
Denise takes a pretty unbiased view, but the only articles I've seen recently that are decidedly positive about list rental are written by people with lists to rent or broker.
This contrasts with retention emails, where it's common to see favorable articles by marketers using email, and not selling related services.
Is that telling me something or am I just reading the wrong articles?
Permalink | October 28, 2005 |
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